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Research Publications
Research Project: Predicting House Prices by Google Trends
We developed an algorithm using Google Trends data to predict house prices. Type a few keywords that are relevant to the real estate market and
Sales pipeline technology: Automated lead nurturing.
The study finds that automated lead nurturing boosts B2B sales in simple, low-value cases but offers limited benefit for complex or high-value deals… #Marketing #B2B
The impact of brand equity on vertical integration in franchise systems.
The study finds that franchise brands with stronger brand equity are more likely to engage in vertical integration… #Retailing # Franchise Systems
Reb, blue, and green? The association between CEO’s political ideologies and green new product introductions.
This research shows that CEO’s political ideologies influence how likely their companies are to introduce green products… #Product Innovation Management
December 17, 2024 · LIVE SHOPPING | RUHAI WU
How the rapid growth of live shopping could signal a shift in the holiday retail landscape
January 10, 2024 · DEGROOTE STRATEGIC PLAN | MARKETING | RESEARCH AND SCHOLARSHIP | RUHAI WU
The Retail Revolution will be Live-Streamed
October 26, 2023 · DEGROOTE STRATEGIC PLAN | MARKETING | RESEARCH | RESEARCH AND SCHOLARSHIP | SASH VAID
Is Your Organization Cyber Smart?
September 7, 2023 · IN THE NEWS | MARKETING | RESEARCH | RUHAI WU | SOCIAL COMMERCE
In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar
May 16, 2023 · DEGROOTE STRATEGIC PLAN | EXECUTIVE LEADERSHIP | MARKETING | RESEARCH | RESEARCH AND SCHOLARSHIP | SASH VAID
Customer-Related Executive Leadership Turnover: A Costly Dilemma
March 23, 2023 · IN THE NEWS | LIVE SHOPPING | MARKETING | PHD | RESEARCH | RESEARCH AND SCHOLARSHIP | RUHAI WU
In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?
Habel, J., Hartmann, N. N., Wiseman, P ., Ahearne, M. J., & Vaid, S.
2025
Journal of Marketing
Kim, S., & Trusov, M.
2025
Journal of Marketing
Kayed, M., Kacker, M., Wu, R., & Sadeh, F.
2025
Journal of Retailing
Lesage, K. C., Schweitzer, F., Palmié, M., Haon, C., & Misra, S.
2025
Journal of Product Innovation Management
Wei, Y., & Pujari, D.
2025
Journal of Business & Industrial Marketing
Chen, L., Chen, Y., & Pan, Y.
2024
European Journal of Marketing
Chen, L., Chen, Y., & Pan, Y.
2024
Journal of Marketing Management
Roy, P., Rodriguez-Uribe, A., Mohanty, A. K., Pujari, D., Tiessen, M., Bali. A., & Misra, M.
2024
Journal of Sustainability
Vaid, S.
2024
Journal of Industrial Marketing Management